2015 Veterinary National Sales Meeting

• Led team of (3) to define the strategy, approach and planning and execution of the 2015 National Sales meeting for Nestle Purina's Veterinary (B2B) Sales team, a 4-day event

• 200+ attendees across the Nestle Purina organization including executive leadership

• Developed meeting theme, unique content, agendas, meeting app, experiential and team-building events

• Delivered robust event under budget, $150M

• In post-event survey, 81% of attendees felt the meeting was significantly better than previous years