Global Lower Funnel Media
Developed ground-up global strategic frameworks for Nestle Purina, Nestle Infant Nutrition and NESCAFE to drive online conversion
Inputs into the framework:
Defining data-driven omni-channel marketing strategies
Mapping consumer journeys leveraging deep consumer insights
Identifying the role of key media touchpoints and defining the time and place to serve the right message
The example below is for Nestle Purina.
Beneful Dog Food
Digital & eCommerce strategy lead for Beneful Dog Food, responsible for $XMM annual digital budget for new product launch support and evergreen brand presence.
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Drove holistic digital campaign planning and execution with KPI/objective setting, creative development and activation of 360* Plan: Online Video, Display, Paid Social, Search, SEO, eCRM
Activated brand’s first conversion-based campaign resulting in 20%+ CVR in coupon downloads
Bella Dog Food
Launched the digital introduction of Bella Dog Food, a new small-dog brand for Nestle Purina
$XMM Digital budget to drive Social, Display, eCRM, SEO, Search and Amazon investments
Activated conversion campaign to build first party data and coupon download resulting in 15% CVR