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Digital Media Strategy

Be present when and where your consumer's are, they expect that even without saying.

Global Lower Funnel Media

  • Developed ground-up global strategic frameworks for Nestle Purina, Nestle Infant Nutrition and NESCAFE to drive online conversion

  • Inputs into the framework:

    • Defining data-driven omni-channel marketing strategies

    • Mapping consumer journeys leveraging deep consumer insights

    • Identifying the role of key media touchpoints and defining the time and place to serve the right message

  • The example below is for Nestle Purina.

Digital Media Strategy: Text
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Beneful Dog Food

Digital & eCommerce strategy lead for Beneful Dog Food, responsible for $XMM annual digital budget for new product launch support and evergreen brand presence.

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  • Drove holistic digital campaign planning and execution with KPI/objective setting, creative development and activation of 360* Plan: Online Video, Display, Paid Social, Search, SEO, eCRM

  • Activated brand’s first conversion-based campaign resulting in 20%+ CVR in coupon downloads

Digital Media Strategy: Text

Bella Dog Food

Launched the digital introduction of Bella Dog Food, a new small-dog brand for Nestle Purina

  • $XMM Digital budget to drive Social, Display, eCRM, SEO, Search and Amazon investments

  • Activated conversion campaign to build first party data and coupon download resulting in 15% CVR

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